From his early days in primary school, where self-expression and creativity first took root, Brad Arendse has always felt he was “created to create.” Today, that drive has propelled him into the heart of Cape Town’s creative scene, where he’s making waves as a makeup artist and digital creator. Known for his signature style and unwavering commitment to uplifting others, Brad is carving out a vibrant space in both the beauty and digital spheres. We sat down with him to explore his journey, the realities of life online, and the powerful message he’s determined to share through his platform. With authenticity and artistry at the core of his work, Brad has become a formidable voice shaping the future of beauty and content creation.
The Rise
Two years ago, Brad Arendse made a choice that would alter the trajectory of his life not by accident, but with intention. He didn’t stumble into success. He walked towards it with purpose. That moment when he decided to start posting, to make his creative pursuit deliberate, was the true genesis of the brand we see today. And when the industry began to take notice, when a major brand reached out and strangers began recognizing him in public, Brad felt the shift. “This is real,” he told himself. “I must keep going, keep pushing.”
That wasn’t just a turning point. It was a declaration.
His signature
Brad’s professional journey is one of collaboration and seeking out high-caliber creatives. His philosophy isn’t just an aesthetic, but a style forged by working with these individuals. Instead of merely admiring from afar, Brad actively sought out opportunities to collaborate with the people he looked up to. This hands-on approach, working alongside them, is how he effectively met his role models not just in a casual introduction, but in a professional capacity where their shared work influenced his development.
But Brad’s journey wasn’t just about finding his voice. It was about carving space in a landscape that didn’t always reflect him.
Society has long resisted the idea of male influencers, especially those who wear makeup or identify as queer. Brad didn’t just challenge that narrative, he rewrote it. His presence normalizes what should never have been taboo. “People will always have something to say,” he admits, “but that shouldn’t stop you from being who you are.”
His formula for success is deceptively simple: find your niche, set your niche, and be consistent. And it works!! To landing a major campaign with Neutrogena, Brad’s “pinch me” moments are proof that authenticity wins. Another standout, or “pinch-me moment,” in Brad’s career was his collaboration with fellow Cape Town powerhouse, Rasheeqah Karriem. He cites this experience, specifically making videos for Sheeca’sMarket, as a significant milestone. Cements the truth that Brad’s powerful philosophy is built on the shared success of creative partnership.
His Digital Strategy
In the digital arena, Brad is both artist and architect. While spontaneity has its place “don’t plan, just do” is advice he sometimes follows his content is often meticulously crafted. He doesn’t chase trends. He creates them. His goal is clear: to be the voice others listen to, not the echo. Brad has a message: start now. “Success doesn’t depend on having the best equipment,” he says. “It’s about the quality and consistency of your work.”
But Brad’s proudest achievements aren’t measured in likes or brand deals. They’re measured in impact. He’s committed to lifting others especially those just starting out. “We rise by lifting others,” he believes, and he backs that up by sharing resources, mentoring newcomers, and building community.
Legacy of Inspiration
Brad Arendse isn’t just building a brand. He’s building a legacy. One rooted in empowerment, unity, and unapologetic self-expression. To the queer community, his message is clear: don’t fear being yourself. In a society that still struggles to accept men who wear makeup or embrace their queerness, Brad stands tall. He doesn’t just exist in that space, he thrives in it.
Looking ahead, Brad’s vision is expansive. Bigger campaigns. Bolder ideas. And a new career direction already brewing for 2026. But no matter where his path leads, the heart of his mission remains the same: to inspire.
“I want people to remember that they were created to create,” he says. That’s not just a tagline. It’s a call to action.
Brad Arendse’s story is proof that when you lead with authenticity, the world listens. And for every aspiring creative wondering if they belong, Brad’s journey is the answer: you do.